Threatening messages aimed to prevent digital piracy have the opposite effect if you're a man, a new study from the University of Portsmouth has found. According to the research, women tend to respond positively to this kind of messaging, but men typically increase their piracy behaviors by 18%.
Those Ads at the beginning of legitimate copies of DVDS and movies, really bugged me, like why are you annoying the people who actually bought the product!? Also the people downloading stuff online seemed cool in those videos so I think the ads had the opposite effect a lot of the time.