By that I mean no alienating tech like Tiktok and such, strong middle class, normal seasons/no worry of climate crisis, general optimism about the future etc. etc.
By that I mean no alienating tech like Tiktok and such, strong middle class, normal seasons/no worry of climate crisis, general optimism about the future etc. etc.
I think the established socialist terms are best, even if they require further explanation because our definition and understanding of “class” is the distinction between us and your average Republican. It’s the definition from which our entire understanding of politics flows. To a Republican “class” is a series of virtues you signal, self reliance by having a pickup truck, being a hard worker by having working man boots and not being college educated. A petit- or bourgeois man born with a silver spoon in his mouth can still be happily brought into the fold of “working class” so long as they get their hands dirty and don’t talk like “the liberal elite”.
To a Marxist, “class” is based on whether you have an exploitative or exploited relationship to production.
Socialist terms are fine for those politically involved but you need more digestible info for the masses. Keep it very simple. “The Working Class” is sometimes even too much. You need to reframe the US vs THEM to be Rich vs everyone else.
Dont say poor either. People dont want to think of themselves as poor even if they are. A lot of poor Americans think theyre middle class or petite bougouise but they arent. So steal the language. The Billionaires are attacking the middle class! Instead of convincing them they are something different than what they think they are just use their language to reshape their perspective.