In terms of cost of an ad to earnings, and how well, even a targeted ad, can hold a viewer’s attention. Have we just become numb to ads? Does targeted advertising actually yield better results?
Have we just become numb to ads?
Online I use multiple browser extensions and settings to avoid showing ads. In the offline world there is no way to avoid them but I think I pretty much can ignore them.
I also intentionally do not buy anything I remember seeing an ad for.
Given that Google generated more than 250 billion U.S. dollars in ad revenue in 2024, I’d say they must be pretty effective.
I believe that the revenue comes more from advertisers paying to advertise on Google than from people paying for the advertised products or services.
When was the last time you bought something you’d never heard of
As someone who uses ad blockers, almost every time i buy something. If i want something, I’ll find it. I don’t need marketing vermin telling me what I should want based on who gave them money. I also hate ads enough that i specifically avoid buying anything for which i have seen or heard an advertisement.
You go to the store with your eyes closed and pick at random I assume? Product packaging is advertising.
Nope. Advertising is based on paying a third party. The company didn’t pay someone else to show you that packaging when you didn’t ask for it.
No it’s not, Toyota putting Toyota badges on their cars is advertising.
Did you even read the definition?
Yep. And, like a sensible user of language, I recognised that it could be stretched to include your odd definition, but chose to stay with the combination of what was written in the dictionary and what is the common-use definition because the rest of the English-speaking world is under no obligation to stretch out the definition to help you. Everyone knows what ads are. Only a particularly obtuse user of language would call ‘an intrusive video, put in front of you for the benefit of other people and the detriment of society’ and ‘a label of manufacturer of the object you are currently looking at, being used as an identifier’ the same thing. They don’t look alike. They don’t serve the same purposes. One interacts with them in different ways. Only in the idiosyncratic space of marketing theory would one call them the same.
I’d say technically it is just product labeling, since I’m not forced to interact with between TV shows or games. Have you seen the NoName brand?
Also I regularly go to an Indian Grocery where packages are plain and I can’t read the language, I spend a few bucks and get a good or bad surprise LOL.
Yeah this is advertising. It’s very distinct and clear; done intentionally to stand out amongst other products and be appealing to disinterested consumers.
That’s branding.
Advertising would be “best pumpkin pie filling, everyone’s choice” on the label. Also if you go to their no frills store its all this.
Happens all the time
All the time. When I actually need something, then I’ll go do a bit of research on different products based on feedback from friends, and what people online say, then use that to inform what I buy. I can’t think of any product I bought because it was advertised to me.
