• reversebananimals@lemmy.worldEnglish
    285·
    1 year ago

    I’ve read up on how it works and it says it’s tracking how well or badly ads perform when shown to me. That’s tracking ads, otherwise called ad tracking.

    What now?

    • Eylrid@lemmy.world
      154·
      1 year ago

      It’s tracking how well ads perform without tracking individual users. Tracking ads isn’t the problem. Tracking users is the problem. Before this the only way to track ad performance was by tracking users. This is a way to track ad performance without tracking users.

      • hcbxzz@lemmy.worldEnglish
        101·
        1 year ago

        Tracking ads is also a problem, just a different one. The whole point of ads is to manipulate your behavior. There’s plenty of reason to not want to make that more effective

      • z00s@lemmy.world
        7·
        1 year ago

        I still don’t want advertisers to know if their ads were effective on me