My car does this based on which keyfob is in the driver seat.
Various things like the seat position, radio presets, the color of the ambient lighting, some various driver mode settings.
I mean, it’s weird terminology and to my knowledge doesn’t imply anything about logging into any ‘online’ profile, just changing to another person’s settings. Adding a profile just requested some label, no email address or anything. Just something to associate with the keyfob.
It also has a driver facing camera, but it doesn’t use that for detecting which driver is there.





Man that madthumbs guy is really trying to make that a thing and it’s kind of sad and lonely that he’s off by himself pretending he has a community…